Overview

Get an overview of the Insights dashboard and metrics to monitor user behaviour.

The Insights dashboard shows how your Raffle widgets are used: how many searches and chats there are, what people ask, which answers they open and when they contact support. Open it from Insights in the main menu.

The top of the Insights dashboard (demo data)

The top of the Insights dashboard (demo data)

Every card has an info icon next to its title that explains what it measures. Most cards have View all, which opens the full list, and Export, which downloads the data as a CSV file (see Exporting data).

Filters

The filters at the top of the page apply to every card on the dashboard and to the Insights pages you open from it.

Date range

The dashboard shows the last 30 days by default. Click the date range to change it: pick a start and end date in the calendar, type them in From and To, or choose Today, Yesterday, Last 7 days, Last 30 days or Last 90 days. Click Apply to update the dashboard.

Choosing a date range

Choosing a date range

Widgets

By default the dashboard shows data from All Widgets. Open Viewing data from and tick one or more widgets to see only their data, for example to compare a search widget with a chat widget.

Choosing which widgets to show data from

Choosing which widgets to show data from

Knowledge base

If your account has more than one knowledge base (for example one per language), a Current Knowledge Base selector appears next to the widget filter. The dashboard shows data for one knowledge base at a time.

Summary cards

The three cards at the top show totals for the selected period. Click View more on a card to see more detail, and Back to close it again.

Search Inquiries

The total number of search queries. View more shows:

  • Click-Through Rate: the percentage of queries where the user clicked a search result.
  • Avg. Queries Per Search Session: how many queries users make per search session on average.
Search Inquiries with more detail

Search Inquiries with more detail

Chat Conversations

The number of unique chat conversations, if you use a chat widget. View more shows:

  • Avg. Chat Conversations Per Chat Session: a new conversation starts whenever the user starts over during the same visit or refreshes the page.
  • Avg. Queries Per Chat Conversation: how long conversations are, measured in questions.

View history opens the Chat Conversation History.

Chat Conversations with more detail

Chat Conversations with more detail

Total sessions

A session starts when a user clicks or activates a search or chat widget. It ends when the user closes the widget or after 10 minutes of inactivity. View more shows:

  • Empty sessions: sessions where the user opened the widget but didn’t search or chat. Many empty sessions can point to a placement or visibility problem.
  • The share of sessions on Mobile, Desktop and Other devices.
Total sessions with more detail

Total sessions with more detail

Inquiries

The Inquiries chart shows when users search and chat. Use the dropdown to switch between Sessions over hours (the time of day, with the peak hours highlighted) and Sessions over days. Use it to see when users help themselves, for example to plan support staffing.

Inquiries by hour of the day

Inquiries by hour of the day

Click-Through Rate, Routed To Support and Lead Generation

The card next to Inquiries has a dropdown with three metrics:

  • Click-Through Rate: the percentage of queries where the user clicked a search result, compared with a benchmark for regular keyword search. If you use Raffle Summary, users may get their answer without clicking, which lowers this number.
  • Routed To Support: the share of sessions that ended with the user being routed to a support channel, and the total number of those sessions.
  • Lead Generation Submitted: the share of sessions in which a lead generation form was submitted. This is tracked from 16 June 2026.
Click-Through Rate

Click-Through Rate

Routed To Support

Routed To Support

Lists

The middle of the dashboard shows the top five of each list.

The top five of each list

The top five of each list

Each list has its own guide:

Support Channels

Support Channels shows how many sessions led users to each support channel, such as email, phone, live chat or an external link.

Sessions per support channel

Sessions per support channel

Questions Leading to Support

Questions Leading to Support lists the questions users asked before they used a support channel, with the channel they chose. These show where your content or automated answers fall short. Click View all to see the full list.

All questions leading to support

All questions leading to support

Click a question to open it in Re-rank, where you can see the results for that question and adjust them. This needs the KB Manager or Account Admin role: users with only the Insighter role can’t open Re-rank.

Exporting data

To export a list as a CSV file, click Export on its card. In the dialog, check the date range, choose the Fields to include and click Export. To export a different period, change the date range on the dashboard first.

Exporting Questions Leading to Support

Exporting Questions Leading to Support

If the file doesn’t open correctly in Microsoft Excel, use Excel’s import function instead of opening the file directly.

PDF report

The Export PDF report button at the top of the page (the file icon) uses AI to write a PDF report of the current Insights view, with the date range and filters you have set. It usually takes one to two minutes, longer on accounts with a lot of data. You can keep working while it’s generated; Raffle tells you when the report is ready and downloads it.

  • Language: if your knowledge base isn’t in English, choose under Write the report in whether the report is in your knowledge base’s language or in English.
  • One at a time: you can generate one report at a time. If a report is already being generated in another tab, Raffle tells you so.
  • Exporting again: if you export the same view again on the same day, in the same language, Raffle downloads the report it just made instead of writing a new one. Change the date range or filters to get a new report.
  • No data: if the view has no data, there is nothing to build a report from, and Raffle tells you so.