How Raffle works

How Raffle finds answers in your content with hybrid search, and how the questions your visitors ask become Insights.

From your content to answers

Raffle reads your website and the other sources you connect, and splits each page into sections. Those sections are what Raffle searches when a visitor asks a question, and what search results, summaries and chat answers link back to.

When you change your content, Raffle picks up the change the next time it reads the source.

Raffle searches your content in two ways at once, and combines the results. This is called hybrid search.

  • By words. Raffle matches the words in the question to the words in your content. This keeps exact terms, like product names and codes, precise.
  • By meaning. Raffle also matches what the question means. This finds the right answer when a visitor uses a synonym, makes a spelling mistake or writes a full sentence instead of a few keywords.

Raffle uses the same AI model for every customer. It doesn’t train a separate model on your content: your content is what makes the answers yours. You can still change the order of the results yourself with Re-rank.

From answers to Insights

Search results, summaries and chat answers are all built from the same ranked results, so visitors get consistent answers whichever widget they use.

Every question visitors ask is collected in Insights. Insights groups similar questions together and shows:

That tells you which content to write or improve next. Better content helps visitors find answers on their own, helps them take the next step, and makes your website more likely to be found in search engines and AI assistants.

Next Page

Quick Start